How THG Ingenuity's CISO Used Unbound Security to Accelerate AI Adoption
Summary
THG Ingenuity didn't want to block AI; they wanted to unleash it. But deploying Claude Code across engineering and non-engineering functions created a "measurement gap" where usage was scaling faster than oversight. By deploying Unbound Security as a governance plane, THG Ingenuity's security team breaks the mold of security-as-gatekeepers and instead are enablers, with the governance controls needed to route traffic efficiently, manage costs, and confidently scale AI to hundreds of users.
The Challenge
THG Ingenuity operates at a massive scale, managing 228+ client stores across 195 countries for global brands like Nestlé, P&G, and Coca-Cola. Unlike organizations that block access to cutting edge AI tools, THG Ingenuity's CSO, Abraham Ingersoll, aims to aggressively deploy Claude Code to accelerate technical and non-technical teams alike.
However, a diverse workforce creates diverse use cases. Engineers were scripting automations; Ops was querying proprietary internal data. THG faced a critical "Measurement Gap":
- No Attribution: Who is using AI the most efficiently? Is it a junior dev or a senior architect?
- No Cost Optimisation: Are requests hitting expensive models unnecessarily?
- No Visibility: Are managers, architects & execs able to see the value produced?
- Compliant by default: How to sleep easier knowing an exact audit trail of AI usage exists?
Abraham Ingersoll and his team needed a way to trust and verify. He couldn't scale access if he couldn't see the traffic.
The Solution
THG Ingenuity deployed Unbound Security as their AI agent governance layer: a centralized governance plane through which all agent traffic flows, giving the CISO's team the visibility and control to scale deployment safely across the organization.
What this gave them:
| Capability | Details |
|---|---|
| Deep Usage analytics | Session volume, model usage, prompt patterns, examples of good and bad usage, visibility via Custom Reports |
| Vertex AI routing | Routes Claude Code traffic to THG Ingenuity's Google-hosted models; standardized access, no per-team configuration |
| Flexibility in coding tool selection | The best coding agent today won't be the best coding agent next month. Unbound let THG move at the speed of innovation — securely enabling each new agent the moment it topped the leaderboard. |
| Unified cost measurement | Token usage and spend tracked centrally across all teams and tools |
| Easy deployment | Simplifies rolling out Claude Code at scale across a large, mixed-OS workforce |
| Session data export | Exports detailed Claude Code session data for deeper analysis, in partnership with THG Ingenuity to determine what's most actionable |
The Results
With Unbound, governance became the accelerator. By deploying the governance plane early, THG Ingenuity had the visibility and controls needed to scale game changing tools like Claude Code confidently.
With Unbound in place, THG Ingenuity's leadership can see per-user session volume, token consumption, model routing across the org, and the gap between power users driving adoption and slow adopters who need support. With the data to coach teams toward better usage patterns, they were able to confidently expand access into additional, less technical functions like Finance and Marketing.
"Shadow AI isn't a people problem, it's a measurement problem. The moment you can see every session, every model call, even every token .. there's nothing left to hide. Unbound gave us that, and suddenly scaling access became a governance decision, not a leap of faith."
— Abraham Ingersoll, CSO, THG Ingenuity
Key Takeaways
- Invert the Security Model: Don't wait for Shadow AI to become a risk. Deploy governance before you scale so you can say "Yes" to access requests immediately.
- FinOps for Agents: AI Agents don't fit into old SaaS pricing models. You need session-level cost attribution (Cost Per Outcome) rather than just API volume.
- Adoption Requires Data: You can't improve AI adoption if you don't know who is using it. Unbound's analytics allowed THG to identify adoption bottlenecks in real-time.